The file set is where most businesses get stranded. Having the right formats means never rebuilding your logo because a printer couldn't use what you sent.
| File | What it's for |
|---|---|
| Vector (AI / EPS / SVG) | The master. Scales to any size. What sign shops and printers ask for. |
| PNG, transparent background | Web, documents, anything layered over a background. |
| One-color version | Stamps, embroidery, single-color printing, faxed forms. |
| Reversed / light version | Dark backgrounds, including most modern websites. |
| Color values | HEX and CMYK, so materials match — see brand color palette. |
Without the vector master, every large-format job means rebuilding the logo first.
| Screen | ||
|---|---|---|
| Resolution | 72 DPI is fine | 300 DPI or it looks fuzzy |
| Color | RGB | CMYK — bright screen colors can't always be matched |
| Edges | Exact size | Bleed past the trim line, or you get white edges |
| File | PNG / JPG | Press-ready PDF, fonts embedded |
This is why a graphic pulled off your website usually can't be printed. It was never built for it.
You order a vehicle wrap. The shop asks for vector art. You send the PNG from your website. They tell you it can't be used at that size, and now the logo has to be recreated before the wrap can be produced — with the vehicle already booked in.
Ten minutes of file organization at the start prevents this entirely.
Get the source files, not just exports. If a designer keeps the editable original and you only have flat images, any future change means starting over or going back to them.
This is the same principle as owning your website files and having your domain in your own name — covered in we handle your domain transfer.
The most common failure isn't not having the files — it's not finding them. They're in an old email, on a laptop that died, or with someone who left.
One folder, backed up, that you can send to a printer in thirty seconds. Everything produced from those files afterward — banners, flyers, signage — starts from that folder.
Describe what your business needs and you will get an honest read on what would actually help.
