A flyer gets about two seconds to earn a longer look. One offer, readable from arm's length, beats a complete list of everything you do.
Flyers get handled, glanced at, and either kept or binned in a couple of seconds. That constraint drives everything.
Every service the business offers, in a list, all the same size, with a paragraph about being family owned and committed to quality. Nothing stands out, so nothing registers, and it goes in the recycling with the rest of the mail.
The version that survives has one thing on it, in large type, that someone standing in their driveway can read while walking inside.
| Setting | What it needs to be |
|---|---|
| Resolution | 300 DPI. Screen graphics at 72 DPI print fuzzy. |
| Color mode | CMYK, not RGB. Bright screen colors shift in print. |
| Bleed | Extra image past the trim line, or you get white edges after cutting. |
| Safe margin | Keep text away from the edge — trimming is not perfectly precise. |
| File type | Press-ready PDF with fonts embedded. |
This is why a graphic pulled off your website can't be printed. More on formats in print and web-ready files.
If a flyer drives people to your website, sending them to the homepage wastes the specificity. Someone responding to a specific offer should land on a page about that offer — the same principle covered in lead generation systems.
A flyer that looks unrelated to your website makes the customer do extra work connecting them. Same colors, same type, same logo treatment — see brand identity.
Describe what your business needs and you will get an honest read on what would actually help.
