Most marketing graphics fail for a boring reason: too much text at a size nobody can read, or a file that prints blurry because it was made for a screen.
A graphic on a phone screen, a flyer in someone's hand, and a banner across a parking lot are three different problems. The same design rarely works for all three, and scaling one to fit the others is how you end up with unreadable text.
Everything the business does, in a list, at the same size. Nothing stands out, so nothing gets read. A flyer with one offer, one big headline, and a phone number outperforms a complete service menu — because it gets read at all.
| Screen | ||
|---|---|---|
| Resolution | 72 DPI is fine | 300 DPI or it looks fuzzy |
| Color | RGB | CMYK — colors shift, bright screen colors can't be matched exactly |
| Edges | Exact size | Bleed area past the trim line, or you get white edges |
| File | PNG / JPG | Press-ready PDF, usually with fonts embedded |
This is why a graphic pulled off your website often can't be printed. It was never built for it.
Marketing materials made one at a time, months apart, drift. Slightly different blue, different fonts, logo used four different ways. Individually nobody notices; together it reads as disorganized.
The fix is having the palette and type decided once — which is what a proper logo and brand identity project produces — and then applying it consistently. Your website should use the same values, so a customer moving from a flyer to your site recognizes it as the same business.
If you're paying to put a graphic in front of people, you should know what came back. That means:
Sending paid traffic to a homepage is the most common way ad money gets wasted. The visitor arrives interested in one specific thing and has to go find it. Lead generation systems covers how to structure the other end so the click turns into a call.
Print work is supplied press-ready in whatever format your printer requires, with the vector source files included so anyone can produce them later.
Describe what your business is dealing with and you will get an honest read on whether this is worth building — and what it would take.
